"WOWcoder" is an application software to read "WOWcode".
"WOWcode" is a 2-dimensional bar-code with multiple codes recorded holographically in the same place so that different codes can be scanned individually with different angles of lighting and camera shooting.
This application determines the relative positions of the built-in LED light and camera of an iPhone or iPod Touch in relation to a WOWcode to guide even the first-time user in easily arranging the camera, authenticates the WOWcode, and provides navigation to an exclusive site with access limited to owners of the WOWcode.